Klevie × Sword Health
AI video creation for Meta campaigns
Ref: KLV-202524-1060
May 2026

More variants,
more learning,
less friction
in production.

For
Sword Health
From
Klevie
Scope
AI Video · Influencers · Studio
Commitment
No contractual minimums
The context

Sword Health has built its presence on a strong narrative and a sophisticated product.

The Meta feed lives on constant testing, with new creatives, new angles, new audiences and short cycles. Traditional production rarely keeps up with the pace at which the algorithm learns.

Our proposal puts Sword on a creation model that scales with demand, while holding the brand's aesthetic standard across every creative published.

10×
More creative variants tested per month vs. traditional production.
72h
Average time from approved brief to first AI video ready to publish.
9:16
Native Reels and Stories format.
0
Contractual minimums. Just a 2‑month notice if you decide to stop.
Who we are

Strategy that executes.
Growth that lasts.

Klevie is a growth consultancy that combines strategy with execution. We step into the field with our clients, follow every decision through to measurable results, and stay in the operation until it runs autonomously.

We work with brands that want to scale with method, from initial diagnosis to digital transformation, market entry, and AI‑powered operational optimization.

Our approach is data‑driven, executed by a multidisciplinary team and shaped to each client's reality. The plans we produce turn into operations in the short term, without long approval cycles or structures that slow the business pace.

Just structure that holds, adapts and scales with the business.

Our proposal

Endless briefings, castings, studios.
We replace what slows Sword's pace with a creation system that runs with the algorithm.

01

AI video & image creation

We produce brand videos at 9:16 and image creatives in native Meta formats, with AI‑generated script, voice, environment, scenes and layouts. Every concept ships with derivations by angle, audience and format.

02

Editing & derivations

Each master becomes multiple pieces, with hook, CTA and caption variations, and A/B versions designed to accelerate the campaign's learning cycle.

03

Continuous learning

We cross creative performance with Meta data and funnel feedback. The top performers get more investment, the fatigued ones rotate out, and the system gets sharper every sprint.

Portfolio

AI videos already in rotation.

Five examples from our current AI production library. All in native Reels format, with actors, environments and art direction generated without physical filming. Hover to see them in motion.
Portfolio 1
01 · 9:16 · 15s
Portfolio 2
02 · 9:16 · 15s
Portfolio 3
03 · 9:16 · 15s
Portfolio 4
04 · 9:16 · 15s
Portfolio 5
05 · 9:16 · 15s
↗

These are generic portfolio examples. Production for Sword Health will be tailored to the brand, the editorial tone and the funnel, covering everything from ads aimed at HR and benefits decision‑makers to creatives focused on the member journey. Style, casting and visual language aligned with Sword's brand book.

The Klevie methodology

From decision to impact, with method.

We work in sprints, with every decision backed by data, every execution monitored, and every output strategically reviewed before reaching the campaign. The focus of the operation is always on the learning each creative generates.

Sprint 1

Diagnosis & alignment

Immersion into Sword's brand, funnel and current creatives. Hypotheses, audiences and success KPIs defined for the first cycles.

Sprint 2

Concept & AI production

Storyboard, model selection, generation and art direction. First batch of master videos and derivations delivered within 72h of brief approval.

Sprint 3

Launch & test

Distribution in A/B structures on Meta, with hook, CTA and audience matrices. Real‑time monitoring, without monthly waiting cycles.

Sprint 4+

Continuous iteration

Top performing creatives receive more investment, new hypotheses enter rotation, and the iteration cycle stays open with structured reporting and shared dashboards.

AI is at the core

Before any recommendation,
the data speaks.

We analyze performance patterns, identify funnel losses, and map where the real creative potential lies. This is the process that makes our diagnosis more rigorous and the decisions more grounded.

In execution, AI takes on what is repeatable, with generation, monitoring, reporting and continuous optimization. This consistency frees the human team for the work that requires judgment, creativity and direction.

  • Data‑driven diagnosis. Audit of current creatives, fatigue patterns, competitive gap analysis.
  • Generation with human direction. AI models produce the base material, and the team edits, refines and approves before any client delivery.
  • Automatic optimization. Reporting and dashboards updated continuously, with alerts for creatives that are saturating.
  • Short‑cycle decisions. Investment allocations are adjusted continuously to creative performance, without waiting for weekly or monthly meetings.
Investment structure

Three video tiers.
Layer image & add‑ons as needed.

● Build
AI video creation
& editing
12
master videos / month
+ 48 hook & format derivations

Steady weekly rotation. The starting point for AI‑driven creative testing.

  • Native 9:16 for Meta
  • Art direction aligned with Sword's brand book
  • Up to 2 review and approval cycles per delivery
  • Monthly creative performance reporting
Monthly investment
€3,880 / month + VAT
Estimated effort≈ 120 hours
Hourly rate€22.50 / h
Structure & software+ 15%
Margin+ 25%
Most popular
● Scale
AI video creation
& editing
16
master videos / month
+ 64 hook & format derivations

Multi‑angle testing every week. Where most teams settle in.

  • Native 9:16 for Meta
  • Art direction aligned with Sword's brand book
  • Up to 2 review and approval cycles per delivery
  • Monthly creative performance reporting
Monthly investment
€4,270 / month + VAT
Estimated effort≈ 132 hours
Hourly rate€22.50 / h
Structure & software+ 15%
Margin+ 25%
● Compound
AI video creation
& editing
20
master videos / month
+ 80 hook & format derivations

Always‑on creative rotation. Maximum learning velocity for high‑tempo programs.

  • Native 9:16 for Meta
  • Art direction aligned with Sword's brand book
  • Up to 2 review and approval cycles per delivery
  • Monthly creative performance reporting
Monthly investment
€5,370 / month + VAT
Estimated effort≈ 166 hours
Hourly rate€22.50 / h
Structure & software+ 15%
Margin+ 25%
+ AI image creation (recurring add‑on, compatible with any tier)
● Image · 40
AI image creation
& editing
40
images / month
masters and derivations combined

Static creative production at the same cadence as the video operation. Built for feed, carousel and placement testing.

  • Native formats for Meta feed and Stories
  • Art direction aligned with Sword's brand book
  • Up to 2 review and approval cycles per delivery
  • Monthly creative performance reporting
Monthly investment
€490 / month + VAT
Estimated effort≈ 15 hours
Hourly rate€22.50 / h
Structure & software+ 15%
Margin+ 25%
● Image · 60
AI image creation
& editing
60
images / month
masters and derivations combined

Higher cadence for programs running multiple audiences or product angles in parallel.

  • Native formats for Meta feed and Stories
  • Art direction aligned with Sword's brand book
  • Up to 2 review and approval cycles per delivery
  • Monthly creative performance reporting
Monthly investment
€650 / month + VAT
Estimated effort≈ 20 hours
Hourly rate€22.50 / h
Structure & software+ 15%
Margin+ 25%
+ Optional add‑ons (compatible with any tier)
+ Optional add‑on
Influencer mapping
& management

Identification, negotiation and management of campaigns with creators aligned to Sword Health's territory. Turnkey operation.

  • Creator mapping by niche and audience
  • Outreach and fee negotiation
  • Briefing, content and deliverable management
  • Timing and approval coordination
  • Performance reporting per creator
One‑time · per campaign
€600 / campaign + VAT
Not a recurring fee. Does not include creator talent fees, which are billed separately and validated case‑by‑case by Sword.
+ Optional add‑on
In‑studio production
with model

When the brand needs real presence. Production, filming and editing in‑studio, with model, technical crew and creative direction.

  • Pre‑production (concept, storyboard, casting)
  • In‑studio shoot (1 production day)
  • Editing, color and sound
  • Master and Meta‑ready derivations delivered
  • Raw footage backup for future use
One‑time · per session
€1,450 / session + VAT
Not a recurring fee. Does not include model talent fees, which are billed separately and validated by Sword before casting.
Commercial terms

No minimums.
Just predictability.

  • i.
    No minimum commitment. Sword can end the operation at any time, with no penalties or minimum duration commitment.
  • ii.
    2‑month notice. The only commitment we ask: if you decide to stop, give us 2 months notice so we can ensure a clean handover of assets, dashboards and knowledge base.
  • iii.
    Monthly billing, closed cycle. Base package and add‑ons billed within the current month. Add‑ons can be activated or paused in any cycle, without reopening the contract.
  • iv.
    IP & confidentiality. All assets produced become the property of Sword Health upon delivery. NDA active during and after the end of the collaboration.
Thank you

Delivering growth
that lasts.

Contact
Ricardo Vasconcelos
CEO, Klevie
rv@klevie.com
+351 936 695 427
Proposal validity
30 days from the date of submission.
After this period, values and team availability may be revised.